The one area that you need to focus on before you launch is...


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Turn your weakness into a 


Launching is a massive undertaking. Before you invest the time and energy into launching you need to ensure that your offer is primed for selling because even the best launch strategy won’t help a hopeless offer.

What is a reliable offer?

A Reliable Offer is one that provides a solution to your ideal client’s specific pain point, has a wide demand, and will stand the test of time. It’s an offer that you can dependably rely on selling at any time, knowing that it will be a success for both you and your client.

It is something that you are always working towards improving upon.

There are seven factors that improve your offer’s reliability, and ultimately its profitability:
  1. Gaining clarity on the solution your offer delivers
  2. Validating your market
  3. Offer viability
  4. Scalability
  5. Readiness
  6. Pricing
  7. Packaging and sale-ability

In my program, The Strategic Offer Incubator, I teach that a Reliable Offer is one that is continuously evolving and adapting to the changes in the market. It is tailored to serve a particular problem that your audience experiences, in-depth. It is packaged properly and your solution is communicated clearly so that your ideal client immediately recognizes its value. It is tried, tested, and validated over time.