Launching is a massive undertaking. Before you invest the time and energy into launching you need to ensure that your offer is primed for selling because even the best launch strategy won’t help a hopeless offer.What is a reliable offer?
A Reliable Offer is one that provides a solution to your ideal client’s specific pain point, has a wide demand, and will stand the test of time. It’s an offer that you can dependably rely on selling at any time, knowing that it will be a success for both you and your client.
It is something that you are always working towards improving upon.There are seven factors that improve your offer’s reliability, and ultimately its profitability:
- Gaining clarity on the solution your offer delivers
- Validating your market
- Offer viability
- Packaging and sale-ability
In my program, The Strategic Offer Incubator
, I teach that a Reliable Offer is one that is continuously evolving and adapting to the changes in the market. It is tailored to serve a particular problem that your audience experiences, in-depth. It is packaged properly and your solution is communicated clearly so that your ideal client immediately recognizes its value. It is tried, tested, and validated over time.